Ranjitha Yellur
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About Services Work Creative Journey Contact
↓ Download Resume askyellur@gmail.com
Freelance
Marketer
Based in Bengaluru,
India
Hi, I am

Ranjitha

Yellur
Scroll to explore
Brand Marketing Lead &
Social Media Strategist
✦LVI Holdings
✦Boroka Gin
✦Amateur Vodka
✦Zayzo Stories
✦Porsche Bengaluru
✦2.5M+ Top Reel Views
✦₹3.6L Sales Impact
✦360° Social Ecosystem
✦Jovith Tellis
✦LVI Holdings
✦Boroka Gin
✦Amateur Vodka
✦Zayzo Stories
✦Porsche Bengaluru
✦2.5M+ Top Reel Views
✦₹3.6L Sales Impact
✦360° Social Ecosystem
✦Jovith Tellis
✦Brand Marketing Lead
✦Social Media Strategy
✦Content Architecture
✦Influencer Campaigns
✦Creative Direction
✦Copywriting
✦Campaign Execution
✦Community Building
✦Brand Marketing Lead
✦Social Media Strategy
✦Content Architecture
✦Influencer Campaigns
✦Creative Direction
✦Copywriting
✦Campaign Execution
✦Community Building
About

I help brands find
their voice.

From social media strategy and influencer campaigns to content planning, copywriting, and community building — I work at the intersection of creativity and strategy to create marketing people don't just scroll past. They remember it.

Equal parts storyteller, strategist, and professional overthinker of captions. The smallest details often make the biggest difference.

2.5M+
Top Reel Views
₹3.6L
Sales Impact
360°
Social Ecosystem
Let's work together → Download Resume
Ranjitha Yellur
Ranjitha Yellur
Marketing Lead · LVI Holdings
Bengaluru
Brands & Impact
Boroka Gin
Lead Marketing
2.5M+
Top Reel Views
Amateur Vodka
Social Lead
360°
Social Ecosystem
Porsche Bengaluru
Client Engagement
30%
Engagement Rate
Zayzo Stories
Brand Manager
Live
Active Campaign
Pondicherry
Market Activation
₹3.6L
Direct Sales
LVI Holdings
Marketing Lead
Sep '25
Current Role
Offerings

The Art & Science
of Social

/01 Social Media Strategy
StrategyMeta
Content pillars strategy
Meta Business Suite management
Audience research & insights
Competitor analysis
Platform planning mapping
/02 Finding the Right Words
CopyContent
Website copywriting
Social media copywriting
Blog content writing
Campaign messaging
Brand storytelling
/03 Building Communities
InfluencerGrowth
Influencer marketing campaigns
Creator collaborations
Community management
Audience engagement
Organic growth initiatives
/04 The Numbers Matter Too
AnalyticsROI
Performance analytics reporting
Campaign metrics audit
Strategy optimisation
Marketing performance audits
Data-backed recommendations
Curated Work

Project Portfolio

Lead Marketing
Boroka Gin & Tonic

Launching a beverage brand isn't about posting pretty pictures — it's about getting the right bottle into the right hands. Led 360° marketing across Karnataka, Goa, Rajasthan, and Pondicherry.

Feed Posts

Coastal-themed carousels and dynamic product placements.

Reels Direction

Creator briefs for Godgodo TV, Monisha & Deekshith.

Performance
2.5M+
Top Performing Reel Views
₹3.6L
Direct Sales — Pondicherry
50K+
Shares per Content Piece
KA · GA · RJ · PY
Regions Activated
Social Lead
Amateur Vodka

Building a premium brand isn't about saying you're premium — it's about making people feel it. Shaping Amateur Vodka's digital presence through thoughtful content and platform strategy.

—Brand positioning strategy
—Social media management
—Content architecture planning
—Production team direction
Deliverables
Styled Feeds
High-contrast photography templates
Reels Concepts
Dynamic short-form video direction
Print & Digital
Interactive collateral design
Brand Manager · Active
Zayzo Stories

Building an ecosystem around content, audience development, personal branding, and long-term monetisation — not just another content calendar.

—End-to-end social strategy
—Podcast research & prep
—Monetisation frameworks
Ecosystem Deliverables
Content + Audience
Full ecosystem architecture
Coaching Programs
On-camera & presentation skills
Monetisation
Workshop & masterclass structures
Completed
Porsche Centre Bengaluru

Creating customer engagement experiences that reflected the same attention to detail the product itself represents — through luxury events, personalised communication, and bespoke delivery moments.

Results
30%
Client Feedback Response Rate
₹1L+
Campaign Enquiries Generated
Creative Work

The Creative Corner

To embed real Instagram posts: set mediaType:"instagram" and mediaUrl:"https://www.instagram.com/p/POST_ID/embed" in the script below.

Data

Growth Dashboard

Peak Performance
2.5M
Top performing reel views — the highest-viewed single piece of content from the influencer campaign, with significant organic reach across Pondicherry.
Direct Sales Impact
₹3.6L
Driven in direct tertiary sales via hyper-local influencer partnerships and conversions.
Campaign Cost Efficiency Simulator — Based on Boroka Metrics (₹0.11 CPV · ₹0.17 CPR · 6× EMV)
Budget (INR) 1,24,120
1.1M
Est. Reel Views
730K
Est. Unique Reach
₹7.4L
Equiv. Media Value
Content Architecture
Premium First
Developing premium-first content systems, creative direction, photoshoot planning, and platform-specific storytelling.
Production Management
End-to-End
Directing photoshoots, designing monthly calendars, and overseeing creators to deliver cohesive brand stories.
Ecosystem
Content + Audience
Building around content, audience development, personal branding, and long-term monetisation.
Monetisation Plan
Sustainable
Structuring content frameworks and monetisation programs for sustainable brand value.
Feedback Response Rate
30%
Customer engagement experiences reflecting Porsche's same attention to detail.
Campaign Enquiries
₹1L+
Generated via luxury accessory catalogues and targeted guest delivery moments.
Journey

Milestones

Current Role
Marketing Lead
LVI Holdings — Boroka & Amateur Vodka
September 2025 – Present
Active Role
Social Media & Brand Manager
Zayzo Stories
April 2026 – Present
Completed
Client Engagement Specialist
Porsche Centre Bengaluru
April 2024 – June 2024
Education
MBA — Marketing
CHRIST Deemed University
July 2023 – March 2025
LVI Holdings
Marketing Lead
  • 360-degree social media management across Instagram and emerging platforms
  • Sourced, briefed, and performance-tracked regional and national influencer creators
  • Built and launched Boroka's Instagram presence in-house — significantly improved engagement
  • Directed multi-region campaigns across Mangalore, Pondicherry, Goa, and Karaikal — top reel hitting 2.5M+ views
  • Developed content strategy, creative direction, photoshoots, reels concepts, and carousel design
  • Led brand storytelling frameworks, campaign messaging, and community-building initiatives
  • Oversaw marketing operations and experience-driven marketing end-to-end
Zayzo Stories
Social Media & Brand Manager
  • Manage end-to-end social media strategy and content development
  • Lead content ideation, scripting, and platform-specific planning
  • Podcast preparation through research, topic development, and interview design
  • Coach on-camera communication and presentation skills
  • Develop monetisation initiatives including workshops and masterclasses
  • Design operational frameworks for training programs and launch planning
Porsche Centre Bengaluru
Client Engagement Specialist
  • Premium customer engagement through luxury events and personalised communication
  • Achieved 30% client feedback response rate
  • Generated ₹1L+ in campaign enquiries via accessory catalogues and guest delivery moments
  • Designed bespoke client experiences aligned with Porsche's brand standards
CHRIST Deemed University
MBA — Marketing
  • Specialised in customer experience, branding, and digital marketing
  • Recipient of six Best Manager titles across state and national management festivals
  • Represented Karnataka at the SGFI Nationals as a Throwball Champion
Capabilities

Skills & Toolstack

Marketing Expertise
Social Media StrategyCore
Influencer MarketingCore
Content ArchitectureCore
Brand StorytellingCore
CopywritingCore
Campaign ExecutionAdvanced
Community BuildingAdvanced
Experience-Led MarketingAdvanced
Creative & Production
CanvaVisual Layouts
VN EditorPro Editing
InShot & Insta EditsSocial Formats
Meta Business SuiteAds Mgmt
MS Office SuiteReports
Analytics & AI
Meta Ads ManagerPerformance
Instagram InsightsAnalytics
Google AnalyticsAnalytics
AI Content ToolsProductivity
Creator TrackingPerformance
Contact

If you have reached this far,
we should talk.

Whether it's launching a new brand, fixing one that's lost its voice, or simply making people stop scrolling for half a second — I enjoy solving interesting marketing problems with thoughtful strategy and good storytelling.

askyellur@gmail.com →
Email
askyellur@gmail.com
Phone
+91 7892114422
LinkedIn
linkedin.com/in/ranjithayellur
Instagram
@theranjithayellur
Location
Bengaluru, India